Environmental Factors Essay

There ar many environmental factors that affect the global and domestic help selling strategies of organizations. What is necessary is an assessment of the ships companys attempts at positioning its product to meet the needinesss of an undisclosed market. Environmental factors always affect the domestic and external marketing performance of companies in many environments. What environmental factors do is that they shape and set targets on the entry and operational decisions of coca green goddess Limited.Established in 1886, coca plant Cola owns four of the earths top five nonalcoholic beverages, operates in over two hundred countries and serves over whiz point five billion consumers locally and international. The environmental factors that coca plant Cola has to battle with include the take aim of competition, cultural attributes, consumer characteristics, political and legal concerns. These factors sire an impact on both the potential local and international marketing fun ctions of the company. One factor affecting the marketing decisions of Coca Cola is competition among alcoholic beverages.These private-enterprise(a) factors include pricing, advertising, production innovation and brand and trademark maturement and protection. Of interest to us is the fact that star of Coca Colas major competitors is PepsiCo. The marketing decisions of the company pose to be guided strategically beca occasion it impacts on the actual sales levels of the firm. Coca Cola continues to maintain a cutting edge in the industry because it continues to uphold its hallmarked values of refresh the world, inspiring moments of optimism and creating value through making a difference. ethnic also has a part to play in the marketing decisions of Coca Cola. Of later, governments across the world have been placing pressure on beverage companies to regulate alcohol content because they affect consumers thinking. While Coca Cola does not have to fight up with this cultural implica tion, it may have to attend to mean of re-establishing consumer loyalty. For example, Marketing Coca-Cola in chinawargon has been a long and trying road. Firstly opening bottling plants in imprint and Tianjin in 1927 and then a third plant opened in Qingdao in 1930, Coca had a fight gaining a solid marketing lead.After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of relations between China and the United States. Coca-Cola was the first American consumer product to return to China and is doing very well today. Another environmental factor affecting Coca Colas development of effective marketing tools and campaigns across the world is legal requirements for entry and set up. All multinational companies are forced to abide by laws requiring high tax entries although maximum profits are to be repatriated.It is Coca Colas policy to comply to consumer protection laws, occupational, health and safety acts, and local sta tues and regulations concerning advertising, transportation, distribution and solid food and safety laws. Additionally, Coca Colas principle challenge was is water resource management which in some countries is bound by legalities. In 2004, the company was forced to take a major shout in reducing the potential impact of climatic damage via the use of coolers and vending machines. So that relations with legal implications enabled Coca Cola to adapt a marketing strategy that analyzes its social responsibility.The end end of that was Coca Cola, partnering with the United Nations Environment Programme and Greenpeace International as a means of finding inseparable refrigerants. Explain how technology impacts the organizations marketing decisions. Coca Cola decisions have been affected by the impact of technology. In an interview done by a researcher, he commented that as industry leaders it is Coca Colas responsibility to invest in the research and development necessary to develop e conomically executable and commercially available refrigeration solutions to take us toward an HFC-free, climate-friendly future.We hope that other companies will join our freight to sustainable refrigeration. By working together, we can continue to reduce the impact of commercial equipment on the environment. It is open that Inorder for Coca Cola to remain a leader in the beverage industry there was the need to re-examine its products and production processes its packaging, design, equipment and quality assurance. Coca Cola attempts to strike a balance between the use of modern and traditional technologies depending on the marketing initiative and project location.Interestingly, with the launch of eKOfreshment, Coca Cola employ more than ten different technological options to amend its environmental performance, regulatory compliance and overall monetary value and operational costs. The end result of using technology as a point of reference for marketing is the winning of the United States Environmental Protection Agencys Climate Protection Award for their give voice efforts in promoting the development of environmentally friendly commercial refrigeration technology through the creation of the refrigerants by nature coalition.So that as Coca Cola evolves with technology its marketing habits and values change to accommodate consumer characteristics and behaviours. Of peachy importance to Coca Cola is their social responsibility and ethical considerations of which its management has found to be a contributing factor to the development of a strong marketing campaign globally. In analyzing its importance, we must consider the companys priority its marketplace, workplace, environment and community. To us, this is a key side Coca Cola has opted to have social responsibility as a sub heading to their website.In the marketplace, they take pride in quality, marketing more than 450 brands and over 2,800 beverage products, just still living up to giving our con sumers a choice of still or sparking beverages that refresh, hydrate, energize or nourish. Our ethical value is that each of those products must be of the highest quality and must meet consumers changing tastes, needs and expectations. In each of the more than 200 countries where we operate, Coca Cola is an active member of the stock community, working hand in hand with local individuals, merchants and governments to improve the health and prosperity of the local economy and environment.We know that the continued health and sustainable growth of our business depends on the long-term health of the communities that surround it. After all, we need healthy consumers, communities, environments and economies for our business to thrive. So we raise human right laws in the workplace as our business ultimately depends on the combined talents, skills, knowledge, determine and passion make Coca Cola who it is.Wherever Coca Cola operates, it seeks to get involved in the work of communities, governmental organizations and NGOs to create and support projects most relevant to them. Marketing is a critical shout in the success or failure of a company. For Coca Cola, an international company operating in years of integrity and business sense, today they have stood to repeat the rewards of their actions. Together with many other partners, this company continues to forge it way to be a continued leader in the beverage industry.ReferenceBlythe, Jim. (2004). Canada. financial Times Prentice Hall.