Management

Strengths Microsoft has legion(predicate) an(prenominal) strengths, but their most valuable strength seems to be brand recognition. Microsoft is one of the most established IT brands in the world. They check off a loyal customer base and since their name is good recognized, theyre able to recruit new customers while keeping motive ones. Also, the company operates through regional subsidiaries  and in more than 60 countries, allowing them to distribute outputs globally with ease. The produces of Microsoft are varying including the most old(prenominal) Microsoft Office software, videogame consoles, server and storage software, and digital music players. These products fall off bought in almost 60 billion dollars in revenue pop off year. Also, Microsoft is an innovative company and consistently releases new product updates and fixes. Another strength is their loyal, diverse workforce which is 20 piece of land minorities and 26 percent women. These workers provide various cultural perspectives in product development and other assignments Threats Even though Microsoft is fix a very successful company, they are not without their problems. In this world of rapid technological advancements, they are facing many a(prenominal) competitors that threaten to overtake them.

Their competitors sop up looked at Microsofts weaknesses and they take up tried to find ways to purify on them for their pop out products so that the public leave alone choose them instead of Microsoft. The chief(prenominal) comp etitors or threats that Microsoft has are: G! oogle, Oracle, Apple and Linux. Lately, many of Microsofts employees have moved on to Google. They seem to like to work at that place because of better working conditions. When Microsoft initial started out, they were like Google is today. They dominated basically the whole market and it was a dream come true(a) to work for that company. But since then, the company has face up difficulties, especially with the uncool economy that this country has been facing for the last couple...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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